Every successful business understands the importance of utilizing social media. We are in an age now where not having an active Facebook Business or Twitter page can directly result in lost sales and less revenue. It’s how professionals effectively reach their target audiences, and in no industry is that more important than real estate.
Being one of the biggest client-facing industries in the world, real estate is one that benefits the most from various social media platforms. It’s a people business, and reaching these people has been made significantly easier through Twitter campaigns, Facebook advertisements, and much more. The key is to use these methods wisely.
First, get a firm understanding of all your social media options. Facebook and Twitter, being two of the biggest names, are often great for real estate agents looking to promote their businesses and showcase the homes they have sold or are looking to sell. For that reason, both Instagram and Pinterest are perfect outlets as well. These visually-based profiles allow professionals to not only display homes to the best of their abilities, but also run strategically placed advertisements to gain more exposure to their target audiences.
Speaking of strategy, be purposeful with your social media tactics. Rather than simply sharing updates or photos, include a call-to-action. Ask your followers to visit your website with a direct link, or to follow you on other social media platforms. The time in which you post these is crucial as well. For example, Twitter users tend to be much more active during the middle of the week around noon and 5:00 p.m. Instagram typically sees a spike in activity before and after work hours.
Video marketing has been shown to be an extremely effective social media tactic as well. Seeing as people are much more drawn to visual stimulants, social media users are much more likely to watch a video than they are to read a long, drawn out text post. Facebook Live is a perfect medium for this, as agents and brokers can give their followers virtual tours of the homes they are looking to sell, as well as offer a live Q&A for those interested.
Don’t be afraid to study the competition as well. While this is already a well known business practice, doing so via social media can provide you with more ideas as to how to better engage your audience on these platforms. What seems to be working for your competitors? How do you think you can top them?
Social media is a powerful tool that all businesses can benefit from. Real estate professionals in general can boost their efforts tremendously through these various platforms to better grow their clientele and revenue, engage their audiences, and brand themselves as experts in their field.